Over the past 50 years, people began to sleep worse.Today, lack of sleep is considered an epidemic.Matraits manufacturers try to solve the problem. К 2022 году, согласно P&S Market Research, мировой объем этого сегмента рынка достигнет $38 млн.But no matter how convenient the mattress is, it cannot radically affect sleep and adapt to the individual characteristics of a person.Therefore, “smart” technologies-alarm clocks, sleep monitoring and training of proper falling asleep and even a robot punch came to the sleeping industry..

Shleep to help

Over a third of the Americans are chronically not sprinkled.In the 2016 report, the US Diseases Control and Prevention Centers (CDC) called the lack of sleep “public healthcare problem”.A non -spent person gets tired very quickly and increases the risk of an accident in relation to himself or others by 70%.

“Lack of sleep is a global epidemic that affects a third of the population not only in North America, but also in Europe.In particular, in the UK, Germany and Canada, ”says Elena Tsimakuridze, the head of the circuit rhythm, the Sleep Tsimakouridze Film Expert, Sleep Expert..-About 20% of people in these countries sleep 6-7 hours every night (recommended-7-9 hours).We do not have accurate statistics in Russia, but, according to indirect data, about 47.5 million Russians are also not sleeping enough ".

Founder SHLEEP ELS van der Helm (DR.Els Van Der Helm) studied a dream at the University of California at Berkeley, at the Harvard Medical School and the Netherbious Institute of Neurobiology.At the beginning of 2017, her research resulted in an application to improve sleep shleep.Elena Tsymakuridze met Dr. Els Van Der Helm in 2016 while studying at the internship of the University of Guelf and, having learned about the project, immediately joined the team.

What does the Els Van der Helm project offer?Having downloaded the application for iPhone and Android for € 9.99 per month (or € 5.57, if you pay at once € 69 for a year), users receive an individual plan to improve sleep.It is based on neurological knowledge and long -term studies of the influence of lack of sleep on the human brain.In addition, there are short videos with simple briefings.It is enough to spend 5 minutes per day on their viewing to make the right fall in a useful habit, they say in the startup.

“Throughout the night in the bedroom it should be cool (18-20 ° C), quiet and dark,” Elena Tsymakuridze gives general recommendations.- To do this, you need to ventilate/leave the window ajar, insert into your ears and hang "black curtains".To fall asleep easily, you have to relax-15-20 minutes before bedtime, turn off the TV, postpone the devices and finish mental work.We recommend that you meditate, read a paper book, take a shower.It is important to get up at the same time, including the weekend, and try to sleep for 7-9 hours every night ".

Shleep does not disclose the economic indicators of the project, but they say that they are actively promoting the product among corporations. Приложением пользуются в The Huffington Post, Deloitte, Facebook, Spotify, McKinsey & Company и пр.These companies were the first to realize that with the help of technologies to improve sleeping their employees, one can reduce economic losses.According to the CDC study, not sprinkling workers bring the United States losses in the amount of $ 400 billion every year.In terms of days, says the Rand Europe report, this is about 1.2 million in wasted business days.

Alarm clock under the mattress

In 2017, in addition to Shleep, the Dutch startup Circa entered the market.Unlike manufacturers of fitness scraps, in which there is a function of monitoring of sleep, and mobile applications, the founder of the project Hans Brouver (Hans Bruwer) abandoned the idea of a wearable gadget and presented a “smart” autonomous alarm clock with a sensor, which must be placed under the mattress.This addition to the main device works according to the principle of ballistocardiography known in medicine: to understand the user's sleep cycles, the sensor fixes his fidget in bed and respiratory rate.

Hans Brownier from the idea of Circa to the first working sample took about 5 years.After graduating from the faculty of applied physics at the Technical University of Delft, he came to the position of a production marketing manager in Philips.In 1985, he got a job as a manager in ASMI, and two years later he moved to ES2.Here, Brovever also began his career with the position of manager, but for five years he has grown up to the managing director of the branch in the UK.In the 1990s, Hans took up serial entrepreneurship.He founded eight companies - five of them are still alive and produce products in the field of banking security and the Internet of things under his leadership (“smart” thermostats, phones, gateways).Last year, Brownier projects brought a number of new products for the High-Tech sphere and medical industry to the market.

Hans carried the idea of a "smart" alarm clock for several years.He developed the first prototype in 2014.But after meeting with an interactive design specialist and namesake Yannick Brouver, Dutch design decided to first assemble a team to “sharpen” the functionality of the gadget for sleeping industry.In 2017, Circa collected the first prototype and developed a strategy for promotion.At the start, Hans Brovever financed a project from personal savings.

“Such complex electronic products as Circa are not developed in less than a few hundred thousand euros,” Yannik Brovever emphasizes.

Всем спать: Технологии решают проблему недосыпа

Kickstarter and Indiegogo crowdfunding sites, according to him, were considered a sales channel in the startup than a way to attract investment.Nevertheless, the “smart” Dutch alarm clock collected € 117 056 on Kickstarter and € 132 976 on Indiegogo.The volume of pre -orders for devices in circa is not disclosed.

“We will begin the production of the first batch of devices in May-June.Now the project is at the last stage of industrialization, - explains Yannik.“The product will be produced in Eastern Europe, where we managed to find the right balance between price, quality, simplicity of communication and logistics”.

Full set

How does Circa differ from other "smart" alarms?He not only wakes up at the right time, including his favorite song or radio station (the device has DAB+, HD Radio and Internet Radio), and helps to fall asleep.If insomnia torments, you can turn on the sounds of nature, or white, pink or brown noise: for example, a dripping crane or a rumble of a metro.The gadget is also built -in “Assistant for breathing”.This is a slowly pulsating light that you need to follow to relax before bedtime and slow your breath.

A thin sensor intended for placement under the mattress is in pairs with the alarm clock.He measures the smallest movements and breathing, analyzes information and makes sleep cycles.With it, 30 minutes before the “call”, Circa is looking for the best moment to wake the user at the stage of easy sleep.In addition, the alarm clock monitors the quality of sleep for several nights and provides a report to the owner.And when it comes time to sleep, sends a reminder to the phone.It is also easy to connect it to the Smart Home system: just download the Dutch Triggi Dutch application.

Circa has a large price range - from € 159 per alarm clock to € 8000 for 50 pieces.On Kickstarter and Indiegogo, buyers could order a device for € 159 instead of € 249 (the cost of a retail device).

“Today, sleep improvement and other products connected to a smartphone are very popular.This means that people should take the phone with them to the bedroom - although numerous studies show that it interferes with falling asleep, ”says Yannik Brovery.- Our product improves sleep, wakes up people at the right time and helps them establish a sleep mode without violating it.Another important aspect for us is confidentiality.Unlike Amazon, who created an “smart” assistant with microphones and a camera aimed at the bedroom, we value privacy ”.

The Dutch startup is not limited to the Netherlands.Its goal is to enter the world market.

“This niche grows rapidly and is changing rapidly,” adds Yannik.- Recently, several large players entered the market.Interesting developments have appeared in a pair of small companies.To achieve success, in our opinion, the product must be non -invasive and really increase the significance of sleep ".

To bed with a robot

Startup Circa is not alone in search of a solution to the problem of lack of sleep.Julian Jagtenberg, a 24-year-old co-founder of the Dutch project of Somnox, believes that lack of sleep is the result of a global economy 24/7.Personal circumstances prompted him to create a pounded robot.

“A member of my family and several friends were addicted to sleeping pills with harmful side effects,” he explains.

Yagtenberg graduated from the Technological University in Delft and worked for some time engineer-robotics at the Institute of Robotics at the University.In 2013, during his studies, he launched two projects not related to sleep: Binder exchange exchange and annual symposia for students to pump leadership qualities Studenten Hebben Dorst.The idea of the Somnox robot came to Yagtenberg in 2015.The first prototype for two years passed various tests - 5,000 volunteers participated in the testing.Julian developed the final version together with Royal Auping, a manufacturer of mattresses in the Netherlands.The volume of investments invested in the startup is not disclosed - with the exception of funds raised at crowdfunding sites.In 2017, the project collected € 200 274 on Kickstarter and € 247 118 on Indiegogo.

Somnox robot in the form of arachis through many sensors imitates human breathing.Its rhythms are built on the basis of a Buddhist methodology of “conscious” breathing.Когда пользователь прижимает робот-подушку к себе, то подсознательно начинает дышать с ним в унисон и таким образом быстрее засыпает.Using the application for Android and iOS, you can also enable a quiet uniform stump of heart, lullaby or instructions for meditation.To sensors (CO2 sensor, accelerometer, microphone, etc..) could send updates in real time and tuned to the requests of a particular user, an artificial intelligence algorithm (AI) was added to the software.

Now the Dutch startup is collecting pre -orders - € 499 per robot.The production of the first batch is scheduled for June, and delivery to customers to September.

“Some people may think that it is strange to go to bed with the robot, but I think we have just begun to change the industry,” says Yagtenberg.

Against the backdrop of the usual metal or plastic robots, somnox, sheathed with a soft cloth, seems to be a plush teddy bear.In the future, the entrepreneur intends to create a portfolio of robots of various forms.His mission sounds very ambitious: to improve the quality of sleep around the world, making a sleeping pill.

Author: Olga Grinevich

Photos provided Circa and Shleep

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