Smartphones manufacturers are familiar with cunning marketing tricks that they are trying to attract our attention.Moreover, many of them work successfully, although we do not even notice this.There are not the most honest, like fake photographs or deception of performance tests, but there are relatively harmless.Applying them, the manufacturer does not risk that he will be accused of deception, but at the same time makes us so that we want to buy his phone.In this article we will analyze some of the most striking examples of how to do it.Perhaps after reading you will look differently at advertisements or presentations of new models.

Probably, it is with such a person that manufacturers come up with how to outwit potential buyers.


Phones that can not be bought

You probably noticed that sometimes manufacturers advertise such phones that cannot be bought.We also have such examples in our country, but the brightest was not so long ago in the USA when OnePlus advertised 9 PRO with a memory of 128 GB.

Unfortunately, the company postponed and then canceled the release of this device, referring to problems with the supply of a chipset.This meant that users had to spend $ 1069 on the ONEPLUS 9 PRO version of 256 GB, which led to an increase in prices for $ 100.OnePlus also did something similar with Nord 2 in India, announcing the option of 6/128 GB for the market, but in fact, offering only an option 8/128 GB or higher.

Perhaps this is a coincidence, but the temptation to say in the advertisement that the minimum price is several thousand rubles lower than it really is, too large.Especially without offering such a phone actually.

This phone could be bought, but not in all versions.

The most useless smartphone parameters

Another marketing technique used by brands of smartphones is focusing on useless indicators in order to stand out from the total mass.For example, in 2020, Samsung took a step forward in this regard by offering a 100-time “Space Zoom” for its Galaxy S20 Ultra.

Yes, it was technically possible, but with the same success it was possible to do 200x zoom.What difference does it make how much to stretch the image when it is no longer possible to make out the details on it.

I used this S20 Ultra for several months and I just can’t call it 100x zoom truly useful function.

In fact, a more or less acceptable quality of photographs could only be obtained at the level of an increase of not more than 30x.After watching the presentation, I really wanted to check it in practice, but the result disappointed me.This turned out to be a function for the function.By the way, Xiaomi did something like that, releasing Mi 10 Ultra with the 120s zoom.No need to explain that then miracles did not happen, but it was only necessary to get ahead of Samsung on paper.

Google was fined for imposing Android.This have not happened before.

The best phones in their category

It is enough to recall a simple example in which Sony once advertised Xperia Z2 as a "gadget with the best camera in a waterproof case".It sounds like a winner in the nomination "The fastest hippolitic in the world".And such a deliberate narrowing of the sample is a common technique.

In fact, you can bring to the point of absurdity and say that any smartphone is the best in something.Especially if you choose the right competitors.For example, the most productive processor among purple phones or the largest battery among devices with two cameras.Do not get fooled by this.

Artificial intelligence on the phone

6 примеров того, как нас дурят производители телефонов

One of the most annoying marketing practices today is to add "AI" to the name of each function.Many manufacturers are noticed in such behavior, covering everything from hardware functions to software capabilities.

We saw how several brands have done this for their modes “AI cameras”, which, in fact, are reduced to more intellectual recognition of scenes and objects.Of course, machine learning is used here, but scenes have existed for many years.But buyers want high technology.So let them receive them.

What some manufacturers call artificial intelligence often are not.

For example, ASUS has a “AI-charging” that regulates the speed of energy supply to the phone in accordance with the user habits.Meanwhile, other phone brands simply call it smart charging or optimized battery charging.Perhaps the company has reached its “peak” in this regard with the 2018 Zenfone 5z.This telephone offered charging AI, AI Boost (type of performance function), AI Scene (scene recognition), AI Ringtone (adjustment of the volume of the melody based on surrounding noise) and AI Photo Learning (changes in photographs).Horror, yes?

In fact, this concept is now replacing simply the use of software algorithms and nothing more.No artificial intelligence in the phones has appeared.

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Long android update

In addition to Google, Samsung is now a record holder of updates for Android, offering four years of security corrections and three years of OS updates.The obligation applies to flagships issued since 2019.

What infuriates the most in the behavior of phone manufacturers.

There is no doubt that Samsung receives marketing benefits from this step, but there are "adhesive" that decided to play on this.For example, Oppo, Vivo and even OnePlus also offer long updates, but literally for one or two models.But they can also proudly say that some of their phones support three years of updates.Agree that this is a very cheap PR?

Samsung and Google update many of their smartphones for three years.The rest are just cunning.

Deception with performance

Some brands behave at first glance illogical, but if you look closely, then there is a certain logic in their actions.So OnePlus in the ninth model of its flagship offered the most powerful Snapdragon 888 at that time, but it is never a mug to reveal all its potential.

Experts noted that many applications were intentionally launched on weak nuclei, thereby reducing the overall performance of the phone.As a result, the dear flagship lost to many cheaper analogues.

Why do some applications on expensive phones work worse than cheap.

Apparently, this was done in order to extend the battery life.Otherwise, there would be too many complaints that the smartphone works little, and many would refuse to buy.

It is difficult to recognize such a deception, but before buying it must be borne in mind that not any phone will squeeze everything out of its characteristics.Sometimes it is easier for the manufacturer to purchase more expensive processors, but save on the battery.Thus, to earn anyway, but you will receive less pleasure from using such a device.